Nederland
ABOUT THE CREATIVE BRAND
In 1989, the Sound Blaster® sound card put the company founded by Sim Wong Hoo on the world map. And heralded what would later be popularly known as the multimedia revolution.
From the onset, the CREATIVE Brand reflected the founder's inquisitive approach to technology - his approach that often asked 'Why?', 'How?', 'What if..?'. His almost childlike sense of wonder.
And so the Brand continues to reflect the curiosity, playful irreverence, customization, and innovation that have become the core values permeating our culture. A culture that has its roots in sound.
These core values define our dedication to digital entertainment wares and services that excite and exceed expectations. Entertainment meant not just for tech-savvy consumers, but also for everyone else who enjoys entertainment. With user-friendly interfaces, multiple features, and well thought-out designs that echo our name with each push of a button - CREATIVE.
